|
Search
Engine Optimization (SEO)
This is how people will
find your website. It is a way to improve the volume and quality of
traffic to your website from search engines via organic algorithmic
search results for targeted keywords and phrases.
Keyword Analysis
When people use search
engines to find what they are looking for they type in key words or
phrases. This custom analysis will tell us which keywords your
customers use, plus those that your competitors have used. It’s a
roadmap for SEO.
Website Optimization
Most web designers do not
install Meta, Title or Alt tags properly. It’s not their expertise.
This is critical to the search engines and your customers finding your
website. MarCom’s optimization is exceptional.
Optimized Content
With the proper key words
we will make sure every page on your website is optimized properly.
More subject-specific content means better qualified traffic. This text
is optimized if the search engines can find it via keyword-density. And
your site should also be a good read. |
|
Sitemaps
There are two types of
sitemaps: 1) An HTML page listing the pages on your site so users can
find the information they seek, and 2) XML sitemaps so Google can find
all the pages on your site, including URLs that may not be discoverable
by their normal crawling process. One
client’s sitemap.
Website Analytics
This tells us the behavior of your website visitors, allowing us to use
data collected to determine which aspects of the website are working,
such as which landing pages encourage people to take an action. We can
use it to track visitors, sales or measure month-to-month SEO results
and tweak online strategies.
Content Syndication and
RSS Feeds
A social media and
Internet marketing tool, RSS feeds are Web content syndication, one of
the best online marketing and promotion tools for better search engine
visibility. This will give you better qualified traffic to
your site.
Electronic Press Rooms and
Releases
Eco-friendly electronic
press kits are also optimized for the search engines, so it will be
easier for the media and your customers to find you. Online press kits
can include releases, product profiles, brochures, FAQs, white papers
and more. Here’s one client’s press room. |
